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Greetings from Asbury Park!

From day one to this very morning, it has been our absolute pleasure to be here, and we cannot express enough how grateful we are for everyone’s patronage and support. A born-again mecca for good food and great friends, the honor is all ours to have joined the fabric of this little city.

You’ve probably noticed that our Asbury location has been closed Monday through Wednesday, and we think it’s time to let you in on the secret – we’re growing!

In an effort to take the best care of our favorite people (you!) we’ve decided to focus our energy on a bigger space with better potential. As we work toward this change, we are closing our Asbury Park location. For the time being, our Asbury location will host only wholesale and large pickup orders. Once the big move is set, we’ll let everyone know the new address!

On behalf of all of us here at Red Rose, thank you for showing us the true spirit of Asbury Park. We look forward to welcoming you all to our new home :)

Be sure to visit Lola’s Cafe – hosting a great assortment of Red Rose pastries, cannolis, and more!

The Red Rose Team

Red Rose Bakery Wholesale

Pickup / Wholesale Pickup Only
Asbury Park, NJ 07712
Servicing Asbury Park, Belmar, Bradley Beach, Ocean Grove, Neptune, Wall Township, Long Branch, Avon, Spring Lake and more. For other locations please visit Red Rose Howell NJ and Red Rose Toms River NJ.

Pickup Instructions

If picking up an order or wholesale order your times will be given once the order is placed. If you have any questions please call our Toms River office at (732) 955-7895.

Place Your Wholesale Order Online
Place Your Cake & Other Orders Online


I was so happy when I found Red Rose because I didn’t have to go back to Brooklyn for my baked goods. Melissa’s products are the best and the closest I’ve found to the quality and taste of Brooklyn and I go to Red Rose at least twice a week to stock up; I especially love their seven-layer cookies and Italian bread and they make the best pignoli cookies I’ve ever tasted.. You can smell the aroma of the different baked goods and fillings as soon as you walk in and once you go there and taste it, you’ll be like ‘wow!’ It’s just an awesome experience.

Amy StutzkeAmy Stutzke
01:28 19 Dec 22
Red Rose made a gorgeous two tiered cake for my guests at my daughter’s first birthday party and a matching smash cake on relatively short notice. Thank you Red Rose 🌹
23:12 13 Sep 22
I shopped around and taste tested my way thru a couple bakeries before finding Red Rose Bakery. I'm so glad I did. They were helpful in suggesting ideas for a delicious cake and cupcakes for a birthday. We were thrilled with the look and taste of everything. While picking up we bought a lemon knot a cream cheese knot and a doughnut. I had already tried a brownie amd cupcake. The cakes are nice and moist and the fillings were fresh. I would return for another celebration cake.
Marsha RuizMarsha Ruiz
00:25 11 Sep 22
I had a Mexican Themed Cake made here for my granddaughters and grandsons -1st birthday celebration. The cake came out awesome and it tasted absolutely delicious. Great job Red Rose. You made this special day more special.
Dwight BlakneyDwight Blakney
16:16 15 Aug 22
I come here just for the Carrot Minis but there's so many more great things here to try. All freshly baked. The best and the customers service is wonderful.
Shannon LowryShannon Lowry
22:30 24 Jul 22
Ordered a special cake for my brothers baby shower! EXACTLY like the pic I gave them but...BETTER! They added touches I didn't expect! Thank you sooo much for your amazing work at a reasonable price!
Jennifer GaleciaJennifer Galecia
16:31 12 Jan 22
I absolutely love this place. 🤍 though I have not set foot in their shop yet - I spoke with one of their staff (over the phone) in the morning regarding their variety of cakes, she was very professional, personable and informative (1/11). It was my birthday yesterday and my fiancé stopped in to get me a cake and an Italian loaf. The cake was gorgeous and the bread was delicious. FYI, I used to work at a bakery - this is the best pipe lettering I’ve seen so far. From what I was told it was the staff member I spoke with the morning of who took care of him and wrote it. Thank you so much. The cake was lovely and delicious. I highly recommend!
15:29 05 Jan 21
3 strikes and you’re out. Assorted pastries were flavorless. Sold us chocolate cake and called it chocolate tiramisu. Really? Got 2 pies, the chocolate cream pie tastes like straight up whipped butter, no chocolate flavor at all. Crust was like crushed up saltines and butter. The absolute worst pie I’ve ever had. The blueberry crumble was canned filling and tasteless crust and crumble. Who are you hiring? Do they try the products before putting them out? I’d expect this quality in maybe Idaho but here, man it was insulting. Now I know, and so will anyone who ever mentions this place in my presence.
Gayle HeapGayle Heap
11:37 17 Jul 22
We ordered a red velvet cake for my sons college graduation. And usually by the time cake is served a few people will have it and you are left with more than half a cake. This was Not the case, we only have a few slices left. Well it was the best red velvet cake I have ever had and the cream cheese was absolutely delicious. everyone was asking about it and where we got it from. Thank you so much !! We will be back for all of our parties.
Red Rose Bakery, Toms River NJ, Howell NJ, Bakery

Toms River NJ Bakery (732) 955-7895
Howell NJ Bakery (732) 955-7298


1843A Hooper Avenue | Toms River, NJ
4344 U.S. 9 South | Howell, NJ

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