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Greetings from Asbury Park!

From day one to this very morning, it has been our absolute pleasure to be here, and we cannot express enough how grateful we are for everyone’s patronage and support. A born-again mecca for good food and great friends, the honor is all ours to have joined the fabric of this little city.

You’ve probably noticed that our Asbury location has been closed Monday through Wednesday, and we think it’s time to let you in on the secret – we’re growing!

In an effort to take the best care of our favorite people (you!) we’ve decided to focus our energy on a bigger space with better potential. As we work toward this change, we are closing our Asbury Park location. For the time being, our Asbury location will host only wholesale and large pickup orders. Once the big move is set, we’ll let everyone know the new address!

On behalf of all of us here at Red Rose, thank you for showing us the true spirit of Asbury Park. We look forward to welcoming you all to our new home :)

Be sure to visit Lola’s Cafe – hosting a great assortment of Red Rose pastries, cannolis, and more!

The Red Rose Team

Red Rose Bakery Wholesale

Pickup / Wholesale Pickup Only
Asbury Park, NJ 07712
Servicing Asbury Park, Belmar, Bradley Beach, Ocean Grove, Neptune, Wall Township, Long Branch, Avon, Spring Lake and more. For other locations please visit Red Rose Howell NJ and Red Rose Toms River NJ.

Pickup Instructions

If picking up an order or wholesale order your times will be given once the order is placed. If you have any questions please call our Toms River office at (732) 955-7895.

Place Your Wholesale Order Online
Place Your Cake & Other Orders Online


I was so happy when I found Red Rose because I didn’t have to go back to Brooklyn for my baked goods. Melissa’s products are the best and the closest I’ve found to the quality and taste of Brooklyn and I go to Red Rose at least twice a week to stock up; I especially love their seven-layer cookies and Italian bread and they make the best pignoli cookies I’ve ever tasted.. You can smell the aroma of the different baked goods and fillings as soon as you walk in and once you go there and taste it, you’ll be like ‘wow!’ It’s just an awesome experience.

Erin LazzariniErin Lazzarini
23:58 28 Jan 24
Ordered a cheesecake for my son's birthday. It was ready when requested and so delicious. Can't wait to go back to try other yummy treats. The cases were stocked with all kinds of yummy looking pastries and cookies
Sean PfeiferSean Pfeifer
05:42 17 Dec 23
Kind front line staff who took the time to explain every cake, of which there are many ! Tons of options and at good prices !
Lauren KiernanLauren Kiernan
12:39 26 Nov 23
I ordered a 12 inch round for my daughter’s birthday party from Red Rose Bakery and it was fantastic! Everyone at the party raved about how good it was! I will certainly be a repeat customer.
melanie Niederhausermelanie Niederhauser
00:40 26 Sep 23
Red Rose is amazing! Just ordered this cake for a baby shower, not only did it look exactly like what I asked for, it was soooo delicious!Phenomenal job!!!
Lisa Juve SwankLisa Juve Swank
03:01 17 Apr 23
This cake was not only beautiful but also absolutely delicious, and throughly enjoyed by my wedding guests. Thank you so much for creating such a wonderful cake for my special day!
Gaetano GreenGaetano Green
13:24 26 Mar 23
Ordered a butter creme birthday cake. Foul smell coming from the creme. Most of the guests would not eat it. I did have some and was sick to myp stomach that night. Called the bakery, the girl I spoke to was not interested and when I asked for the owner I was told that we don't know when the owner would be in. I asked for a call back. It's been two weeks and no response at all.
Amy StutzkeAmy Stutzke
01:28 19 Dec 22
Red Rose made a gorgeous two tiered cake for my guests at my daughter’s first birthday party and a matching smash cake on relatively short notice. Thank you Red Rose 🌹
23:12 13 Sep 22
I shopped around and taste tested my way thru a couple bakeries before finding Red Rose Bakery. I'm so glad I did. They were helpful in suggesting ideas for a delicious cake and cupcakes for a birthday. We were thrilled with the look and taste of everything. While picking up we bought a lemon knot a cream cheese knot and a doughnut. I had already tried a brownie amd cupcake. The cakes are nice and moist and the fillings were fresh. I would return for another celebration cake.
Red Rose Bakery, Toms River NJ, Howell NJ, Bakery

Toms River NJ Bakery (732) 955-7895
Howell NJ Bakery (732) 955-7298


1843A Hooper Avenue | Toms River, NJ
4344 U.S. 9 South | Howell, NJ

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