Summer’s Gonna Be Sweet!

Fresh Baked Pastries

Always Crafted on Premises

Freshly Baked Bread

Enjoy Authentic Freshly Baked Bread

Welcome to Red Rose

Baked Daily With Passion. Always Fresh, Always Red Rose!

Always Fresh, Always Red Rose

Toms River NJ (732) 955-7895 | Howell NJ (732) 955-7298

Custom Cakes For Any Occasion

Rooted in the traditions of past generations, we are committed to turning
old memories into new experiences for generations to come.
We are bringing back the old school family-run Italian Bakery one at a time!


"When people bite into any Red Rose product, they’ll taste the hard work, commitment,
and pride put forth by this family-owned business
". Learn More!

  • Cupcakes

    Baked delights to enjoy after a meal or anytime you feel like it, because you deserve it.

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  • Cookies

    Our bakers stay busy crafting every type of cookie you can imagine and some you can’t.

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  • Fresh Breads

    Fresh breads baked daily. Baguettes, SourDough, French Breads, Italian Breads & More…

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  • Fresh Pastries

    Fresh, flaky and delicious pastries. You won’t be able to resist (We can’t!)

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“ Premium Cupcakes Baked Fresh or Made Special For Any Occasion! ”

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Freshly Baked Pies

Traditional Homemade Pies. Whether you need Apple Pie, Blueberry Pie, Coconut Pie or special Crumb Pies Red Rose has them all. Red Rose can help make your Holiday or every day delicious with our fresh pies.

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Catering & Wholesale

We can handle your Corporate or Large Event catering needs. We can cater to all size crowds! If you are looking to wholesale some of our products we can do that as well. We wholesale to major markets and stores.

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Nitro Cold Brew

Organic, high quality, flavorful beverages in ready-to-drink cans. Nitrogen is the key component in all of our beverages because it creates an unforgettable taste and drinking experience.

Bakery Locations

Red Rose has 3 convenient locations-Toms River, which is our flagship location and main kitchen as well as Howell NJ and Asbury Park NJ. Keep on the lookout for a location opening near you! Click here for location addresses and contact info.

Behind the Red Rose

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What Our Customer's Say

I was so happy when I found Red Rose because I didn’t have to go back to Brooklyn for my baked goods. Melissa’s products are the best and the closest I’ve found to the quality and taste of Brooklyn and I go to Red Rose at least twice a week to stock up; I especially love their seven-layer cookies and Italian bread and they make the best pignoli cookies I’ve ever tasted.. You can smell the aroma of the different baked goods and fillings as soon as you walk in and once you go there and taste it, you’ll be like ‘wow!’ It’s just an awesome experience.

Rosina Romeo

The pastries are to die for.

Artie Pasquale (Burt Gervasi of The Sopranos)